All about concept.

For clients? sure give them photo's of your products or your team but add a visual arts piece that will make them feel comfortable and gear them up for meeting with you. It does not have to have anything to do with your business and it should not be one of those million of common images with no distinction – recognizing budget plays an important role in 'decorating' your space recognize the value art can bring to it, and invest in an original painting or photo that supports a living artist and is then unique to your brand. Investing doesn't have to mean expensive - local art groups, studios, and individual artists put work out there in totally accessible budget ranges.

What's your story?

For your team... You want to project a vibe - a visual story that tells your story and invites them to participate in it. Find art with imagery rooted in concept and presented in colours that convey what you want people to feel about your business and how you want your team to feel at work. The way they maintain their space will be influenced by the interior branding you do. It can be formal, casual, fun, conservative, creative! So many possibilities. You can create a rhythm of energy from the moment they walk in the door til they get to their workspace.

What is their story?

If you've been working remotely and over various video platforms, you will have noticed what is surrounding the people you're chatting with (even the virtual backgrounds tell a story). While much of what has been around them may be reflected in the spaces they occupied in office, there will also be other clues to tell you what motivates them, makes them feel good and/or makes them productive. Plain white walls, family photo's or abstract art — you've been given an opportunity to bring some of that to them at work!

You'll be responsible for the common areas to the space, however, I encourage you to allow the individuals to be individuals and bring some of their own personality and motivation to their workspace. You may feel a family vacation photo or a superhero poster aren't appropriate to your corporate brand but what if those pieces give the person a visual break in the day or incite a feeling of strength or even added incentive to perform well? Not to mention ice-breakers between team members and even with clients.

Art is critical. What we surround ourselves with and what people see we surround ourselves with, project an image and invoke feelings - consider it.

Live the power of art.©

p.p.s. studio k2 has a team-building virtual event (1 hour) "concept journaling to seeing" that will get your team members to consider the why's of your art, their own art and explore their critical thought process! It's a great break in a day and affordable! A great activity to consider for a holiday 'gathering'.